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Outreach Playbook

Copy. Paste. Personalize.

Templates for reaching solo recruiters and hiring companies. Swap the {tokens}with real names. Don't send anything you wouldn't be proud of.

LinkedIn DM

Cold LinkedIn DM — peer-to-peer

Hey {first_name} —

Fellow recruiter here. I'm building BlueLine — an AI platform that replaces the ATS + sourcing tool + outreach stack most of us are paying $300-1,300/mo for.

I'm hand-picking 10 founding recruiters to shape the product. 50% off first 6 months, price locked for 2 years, and I personally work with you on rollout.

20-min peer walkthrough? https://bluelinesearch.ai/demo?type=recruiter

No pressure if the timing isn't right.

— Nick
Blue Line Search

LinkedIn DM

Cold LinkedIn DM — problem-led

Hey {first_name},

Quick one — how many tools are you juggling right now? ATS, sourcing, outreach, submissions? The solo recruiters I talk to are at $500-1,000/mo across 4 tools that don't talk to each other.

Built BlueLine to be the one platform that does all of it. Solo-recruiter focused. Founding-member pricing still open.

Worth 20 minutes? https://bluelinesearch.ai/demo?type=recruiter

— Nick

Tokens to swap before sending

  • {first_name} — always personalize
  • {company} — check spelling, use the real legal name
  • {role} — only if you can confirm they're hiring for it

Rule: 1 minute of personalization per recipient beats 50 unpersonalized sends. Always read the template out loud before hitting send.

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