Sierra Select Distributors, Inc.

Product Marketing Director

United StatesRemoteFull time

Salary not posted. The employer did not include pay in this listing. Ask for the range in your first conversation; it is a fair question.

Posted 3 days ago · listed on Workable

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Should you apply?

Company website ↗

Open: 3 days; Fresh. First-week applicants get read first.
Open roles at this company: 10; A few open seats. Your application will get a real look.
Salary: Not posted; No range in the posting. Ask early. It is a fair question and it saves everyone time.

Days open comes from the posting date. Fill time and reposting rate come from this company's recent public postings.

The job, broken down

This is a Director-level product marketing role at a distributor of consumer electronics, outdoor living, and related products. You'd own positioning, go-to-market plans, and sales enablement materials, working closely with sales, product, and dealer networks.

What you'd actually do

Build go-to-market plans for new product launches and portfolio updates
Write product positioning, messaging, and competitive differentiation materials
Create sales tools, product guides, and promotional content for dealers and sales teams
Research market trends, competitors, pricing, and customer needs
Coordinate launch activities across website, email, digital, and dealer channels
Partner with sales, product, procurement, and operations on product growth

Must-haves

7+ years in product marketing, brand marketing, or go-to-market strategy
Proven track record building product positioning and go-to-market strategies
Experience creating sales enablement and product marketing materials
Strong market research and competitive analysis skills
Strong written, verbal, and presentation skills
Project management and cross-functional collaboration experience
Comfort using data/analytics to inform decisions
Proficiency with Microsoft Office, Google Workspace, CRM, and marketing/analytics platforms

Nice to have

Bachelor's degree in Marketing, Business, or Communications
Background in consumer electronics, technology, appliances, outdoor living, or distribution
Experience working with dealer, wholesale, or channel-partner networks

Read before you apply

Title is 'Director' but the responsibilities list reads like a hands-on individual contributor doing research, content creation, and launch coordination with no mention of managing a team
No salary or compensation range listed

Written from the posting text only. Check the full description below before you decide.

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Steps to get this job

1Lead your resume with any dealer, wholesale, or channel-partner marketing experience since the posting calls this 'highly desirable'
2Pull together 1-2 writing samples of sales enablement tools or product guides you've built, since they explicitly ask for this type of material
3Mirror their language in your application: use 'go-to-market strategy,' 'value propositions,' and 'competitive differentiation' rather than generic marketing terms
4If you've worked in consumer electronics, appliances, or outdoor living categories, name the specific product category in your cover letter since they list these as a plus

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About the role

Sierra Select is seeking an experienced and strategic Director of Product Marketing to lead product positioning, go-to-market strategy, marketing communications, and sales enablement across our portfolio of consumer technology, electronics, outdoor living, and related products.

The ideal candidate combines strong strategic thinking with hands-on marketing experience and understands how to translate product features and market trends into compelling value propositions for dealers, customers, and sales teams.

Responsibilities

* Develop and lead product marketing strategies aligned with company and revenue objectives.

* Own product positioning, messaging, value propositions, and competitive differentiation.

* Develop go-to-market plans for new products, product launches, and portfolio updates.

* Conduct market, customer, competitor, and industry research to identify opportunities.

* Create product marketing materials, presentations, sales tools, product guides, and promotional content.

* Partner with sales, product, procurement, operations, and leadership teams to support product growth.

* Develop sales enablement resources to help dealer partners and sales teams effectively communicate product benefits.

* Translate technical product information into clear and compelling customer-facing messaging.

* Monitor market trends, competitor activity, pricing, and customer needs.

* Manage product launches and coordinate marketing activities across relevant channels.

* Support website, email, digital, dealer, and other marketing initiatives.

* Track product marketing performance and provide insights and recommendations to leadership.

* Manage external agencies, vendors, and creative partners when appropriate.

* Establish consistent product messaging and brand standards across marketing materials.

* Identify opportunities to improve product adoption, customer engagement, and sales performance.

Requirements

* 7+ years of experience in product marketing, brand marketing, go-to-market strategy, or a related field.

* Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.

* Proven experience developing product positioning and go-to-market strategies.

* Strong understanding of market research, competitive analysis, and customer segmentation.

* Excellent written, verbal, and presentation skills.

* Experience creating sales enablement and product marketing materials.

* Strong project management and cross-functional collaboration skills.

* Analytical mindset with the ability to use market and performance data to inform decisions.

* Proficiency with Microsoft Office, Google Workspace, CRM, marketing, and analytics platforms.

* Experience in consumer electronics, technology, appliances, outdoor living, distribution, or related industries is a plus.

* Experience working with dealer, wholesale, or channel-partner networks is highly desirable.

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development
Work From Home

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