Sago

Director, Sales Data Licensing

Woodbridge Township, New Jersey, United StatesRemoteFull timeCorporate

Salary not posted. The employer did not include pay in this listing. Ask for the range in your first conversation; it is a fair question.

Posted 5 days ago · listed on Workable

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Should you apply?

Company website ↗

Open: 5 days; Fresh. First-week applicants get read first.
Open roles at this company: 5; A few open seats. Your application will get a real look.
Salary: Not posted; No range in the posting. Ask early. It is a fair question and it saves everyone time.

Days open comes from the posting date. Fill time and reposting rate come from this company's recent public postings.

The job, broken down

Sago wants someone to build a brand new revenue line selling their consumer research and audience data to AI/LLM developers, data marketplaces, and research firms. You'd own the full sales cycle and multi-million dollar targets for a business that doesn't fully exist yet.

What you'd actually do

Prospect and close deals with AI/LLM developers, data marketplaces, and research firms
Run the full sales cycle from outreach through contract negotiation and close
Build and manage a pipeline independently, with no existing book of business handed to you
Work with Strategy, Product, Operations, IT, and Legal to design licensing agreements, subscription models, and API access products
Track AI, data brokerage, and audience intelligence trends to find new buyers
Monitor competitors and adjust sales strategy to hit targets

Must-haves

7+ years of B2B sales experience in data, SaaS, market research, audience intelligence, or analytics
Track record selling data solutions to AI/LLM, tech, advertising, insights, or research companies
Working knowledge of privacy regulations and responsible data usage
An existing network of contacts in the data ecosystem
Experience launching or scaling a new business line from scratch
Strong negotiation and presentation skills

Nice to have

Deep familiarity with the AI/LLM ecosystem and how training data gets valued and priced
Experience structuring licensing deals, subscription models, or API access products

Read before you apply

This is a brand new revenue stream with no existing pipeline, so early income and quota attainment are uncertain
Job level and title (Director vs VP) are undetermined and will depend on negotiation, meaning comp and scope are not fixed upfront
No pay range listed
You're expected to build the go-to-market strategy yourself, not just execute one that's already defined

Written from the posting text only. Check the full description below before you decide.

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Steps to get this job

1Lead your resume/pitch with specific data licensing or data monetization deals you've closed, not just general B2B sales numbers, since this role is explicitly not traditional research sales
2Name-drop your existing contacts in the AI/LLM, data marketplace, or audience intelligence space when you apply, since the posting explicitly asks for an existing network
3Prepare one concrete example of when you launched or scaled a new business line from zero, with numbers on revenue or pipeline you generated in year one
4In your outreach, use their exact language: "data commercialization," "licensing agreements," "API access models," and "audience intelligence" to mirror how they're framing the role

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About the role

Sago is seeking a pioneering Director/VP, Sales Data Licensing to build and scale a new revenue stream focused on the commercialization of consumer insights, audience intelligence, and proprietary research data assets. This role will be responsible for identifying and closing partnerships with clients seeking high-quality data for artificial intelligence training, machine learning applications, market intelligence, audience development, and advanced analytics initiatives. Note: Position level will be determined based on candidate skill level and prior professional success applicable to the role.

Ideal Candidate Profile

This is not a traditional research sales role. The successful candidate will be an entrepreneurial builder who understands how data is valued, packaged, licensed, and sold. They will possess deep knowledge of the evolving AI ecosystem and have the ability to create a multimillion-dollar business opportunity from an emerging market segment. This individual will combine the instincts of a hunter, the commercial skills of a strategic seller, and the consultative expertise of a data industry professional.

Responsibilities

Revenue Generation & Business Development

Partner with key functional leaders on Sago's go-to-market strategy for data monetization and licensing. Execute on that strategy owning multi-million dollar sales growth targets.

Identify, prospect, and close new business opportunities targeting AI and LLM developers, Data marketplaces, Research firms, etc. leading the full sales cycle from prospecting through contract negotiation and close.

Actively and independently build and maintain a robust pipeline of qualified opportunities expanding Sago’s data commercialization footprint.

Apply expertise in audience data, pricing models, licensing agreements, compliance requirements, and market trends becoming Sago’s internal expert on the data licensing sales cycle.

Data Commercialization & Market Expertise

Develop Sago’s commercial models in partnership with internal stakeholders (Strategy, Product, Operations, IT, Legal) focusing on data licensing agreements, subscription services, API access models, and any custom data products necessary to advance strategic partnerships.

Remain current on trends within the AI, data brokerage, audience intelligence, and research industries monitoring emerging buyers of licensed data to identify new market opportunities.

Monitor the data competitive landscape creating an agile strategy that adjusts to changing client needs while still meeting necessary sales targets.

Requirements

At least 7+ years of successful B2B sales experience in data, SaaS, market research, audience intelligence, analytics, or related fields.

Experience selling data solutions to AI/LLM, technology, advertising, insights, or research organizations.

Knowledge of privacy regulations and responsible data usage practices.

Existing network of contacts in the data ecosystem and successful experience launching or scaling a new business line.

Excellent communication, presentation, and negotiation skills used to exemplify Sago’s strong culture of being authentic, leading with passion, staying curious, and taking bold steps

Benefits

Medical, Dental, Vision, 401K

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