GTM Sales Lead — Hospital Health Technology

Sales Lead, Hospital Health Technology

Location: London, UK

About Us

We're a health technology company building solutions that improve how hospitals operate. Our platform helps clinical teams, administrators, and IT leaders work more efficiently and deliver better patient care. We're scaling across UK hospitals and health systems, and we need an experienced sales leader to drive that growth.

About the Role

You will lead all commercial activity for hospital and health-system customers. You'll own the full sales cycle from first contact through contract, pilots, and expansion. This role combines consultative selling, enterprise account management, and strategic partnership development. You'll work with clinical leaders, finance teams, procurement, and IT—and you'll need to translate their different priorities into a unified value proposition.

What You'll Do

• Develop and execute go-to-market strategy for hospital and health-system customers.
• Build and manage a pipeline of qualified hospital opportunities.
• Identify and engage stakeholders across clinical, IT, procurement, finance, and innovation teams.
• Lead the full sales cycle: prospecting, discovery, demos, pilots, negotiation, and contracting.
• Create value propositions focused on clinical outcomes, operational efficiency, and financial return.
• Convert successful pilots into long-term contracts and expand within existing accounts.
• Build relationships with senior decision-makers and act as a trusted advisor.
• Partner with Product, Clinical, Implementation, and Marketing teams on customer needs.
• Develop account plans for strategic customers and forecast pipeline activity.
• Maintain accurate records in our CRM and provide regular sales reporting.
• Identify channel partnerships and strategic relationships to accelerate growth.
• Track market trends, competitors, healthcare policy, and hospital purchasing patterns.

What You'll Need

• 5+ years selling B2B or enterprise software, healthcare technology, SaaS, or medical devices.
• Proven success selling to hospitals, health systems, NHS organisations, or complex healthcare providers.
• Track record closing multi-stakeholder enterprise deals.
• Understanding of hospital buying processes, procurement, clinical governance, and technology adoption.
• Ability to sell effectively to clinical and commercial stakeholders.
• Consultative selling and negotiation skills.
• Comfort working autonomously in a growing, fast-moving environment.
• Ability to build business cases and demonstrate financial return on investment.
• Strong communication, presentation, and relationship-building skills.
• Resilience, ownership, and focus on execution.

Nice to Have

• Existing relationships with hospital groups or health systems.
• Experience selling into NHS trusts or public healthcare systems.
• Experience scaling a healthcare technology product from pilot to enterprise rollout.
• Background selling AI, data analytics, workflow automation, or clinical decision-support solutions.
• Experience building a sales function or go-to-market motion from the ground up.
• Network across healthcare providers, strategic partners, or health tech organisations.

What We Offer

• Competitive salary and bonus structure aligned to sales quota and achievement.
• Private healthcare coverage for you and your family.
• Flexible working: work from home, flexible hours, and core hours policy.
• Laptop and equipment provided; modern, collaborative office in central London.
• 25 days annual leave plus bank holidays.
• Continuous learning budget and professional development support.
• Equity options for key hires.
• Health and wellbeing support: gym membership, mental health resources, employee assistance program.
• Clear pathway to sales management and leadership roles as we scale.

First 12 Months

You will establish a repeatable sales process, build a strong pipeline across target accounts, and secure multiple pilots with conversion to contracts. You'll develop key relationships with senior stakeholders and create a reliable sales forecast and reporting framework. You'll identify the customer segments, use cases, and channels that drive the fastest growth.

How to Apply

If you're an experienced healthcare sales professional who can navigate complex selling environments and wants to help transform hospital operations, please submit your resume and a brief note about your healthcare sales background.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected characteristic.