Head of SEO & AEO

<h1 data-path-to-node="0">Head of Global SEO/AEO</h1> <p id="p-rc_15afc26ca3fee66b-396" data-path-to-node="1"><span data-path-to-node="1,0">We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution</span><span data-path-to-node="1,2">. In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline</span><span data-path-to-node="1,4">. You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era</span><span data-path-to-node="1,6">.</span></p> <p id="p-rc_15afc26ca3fee66b-397" data-path-to-node="2"><span data-path-to-node="2,0">This role is b<span class="citation-7629 citation-7630 citation-end-7630">ased in our San Francisco or Vancouver office with an office-centric hybrid schedule</span></span><span data-path-to-node="2,2"><span class="citation-7627 citation-7628 citation-end-7628">. The standard in-office days are Monday, Tuesday, and Thursday</span></span><span data-path-to-node="2,4"><span class="citation-7625 citation-7626 citation-end-7626">. Most Asanas have the option to work from home on Wednesdays</span></span><span data-path-to-node="2,6"><span class="citation-7623 citation-7624 citation-end-7624">. Working from home on Fri</span><span class="citation-7623 citation-end-7623">days depends on the type of work you do and the teams with which you partner</span></span><span data-path-to-node="2,8"><span class="citation-7622 citation-end-7622">. If you're inte</span>rviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="2,10">.</span></p> <h1 data-path-to-node="3">What you’ll achieve</h1> <ul data-path-to-node="4"> <li> <p id="p-rc_15afc26ca3fee66b-398" data-path-to-node="4,0,0"><span data-path-to-node="4,0,0,0">Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG &amp; SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets</span><span data-path-to-node="4,0,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-399" data-path-to-node="4,1,0"><span data-path-to-node="4,1,0,0">Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership</span><span data-path-to-node="4,1,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-400" data-path-to-node="4,2,0"><span data-path-to-node="4,2,0,0">Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery</span><span data-path-to-node="4,2,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-401" data-path-to-node="4,3,0"><span data-path-to-node="4,3,0,0">Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic</span><span data-path-to-node="4,3,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-402" data-path-to-node="4,4,0"><span data-path-to-node="4,4,0,0">Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions</span><span data-path-to-node="4,4,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-403" data-path-to-node="4,5,0"><span data-path-to-node="4,5,0,0">Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy</span><span data-path-to-node="4,5,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-404" data-path-to-node="4,6,0"><span data-path-to-node="4,6,0,0">Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment</span><span data-path-to-node="4,6,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-405" data-path-to-node="4,7,0"><span data-path-to-node="4,7,0,0">Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership</span><span data-path-to-node="4,7,0,2">.</span></p> </li> </ul> <h1 data-path-to-node="5">About you</h1> <ul data-path-to-node="6"> <li> <p id="p-rc_15afc26ca3fee66b-406" data-path-to-node="6,0,0"><span data-path-to-node="6,0,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making</span><span data-path-to-node="6,0,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-407" data-path-to-node="6,1,0"><span data-path-to-node="6,1,0,0">10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions</span><span data-path-to-node="6,1,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-408" data-path-to-node="6,2,0"><span data-path-to-node="6,2,0,0">Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline</span><span data-path-to-node="6,2,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-409" data-path-to-node="6,3,0"><span data-path-to-node="6,3,0,0">Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines</span><span data-path-to-node="6,3,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-410" data-path-to-node="6,4,0"><span data-path-to-node="6,4,0,0">Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams</span><span data-path-to-node="6,4,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-411" data-path-to-node="6,5,0"><span data-path-to-node="6,5,0,0">Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills</span><span data-path-to-node="6,5,0,2">.</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-412" data-path-to-node="6,6,0"><span data-path-to-node="6,6,0,0">Proven team leadership experience hiring<span class="citation-7621 citation-end-7621">, coaching, and developing talent across multiple regions and time zones</span></span><span data-path-to-node="6,6,0,2"><span class="citation-7620 citation-end-7620">.</span></span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-413" data-path-to-node="6,7,0"><span data-path-to-node="6,7,0,0"><span class="citation-7619">Executive presence with the ability</span><span class="citation-7618 citation-7619 citation-end-7619"> to influence Product, Engineering, and Marketing leadership, representing the channel confidently</span><span class="citation-7618 citation-end-7618"> to senior stakeholders</span></span><span data-path-to-node="6,7,0,2"><span class="citation-7617 citation-end-7617">.</span></span></p> </li> </ul> <p id="p-rc_15afc26ca3fee66b-414" data-path-to-node="7"><span data-path-to-node="7,0"><span class="citation-7616">At Asana, we're committed to </span><span class="citation-7614 citation-7615 citation-7616 citation-end-7616">building teams that include a variety of backgrounds, pers</span><span class="citation-7614 citation-7615 citation-end-7615">pectives, and skills, as this is critical to helping us achieve our mission</span></span><span data-path-to-node="7,2"><span class="citation-7612 citation-7613 citation-end-7613">. If you're interested in this role and don't meet ever</span><span class="citation-7612 citation-end-7612">y listed requirement, we still encourage you to apply</span></span><span data-path-to-node="7,4"><span class="citation-7611 citation-end-7611">.</span></span></p> <h1 data-path-to-node="8"><span class="citation-7610 citation-end-7610">What we’ll offer</span></h1> <p id="p-rc_15afc26ca3fee66b-415" data-path-to-node="9"><span data-path-to-node="9,0"><span class="citation-7609 citation-end-7609">Our comprehensive compensation package plays a big part in how</span> we recognize you for the impact you have on our path to achieving our mis<span class="citation-7608 citation-end-7608">sion</span></span><span data-path-to-node="9,2"><span class="citation-7607 citation-end-7607">. We believe that compensation should be reflective of the value you create relative to the market value of your role</span></span><span data-path-to-node="9,4"><span class="citation-7606 citation-end-7606">. To ensure pay is fair and not impacted by biases, we're committed to looking at market val</span>ue which is why we check ourselves and conduct a yearly pay equity audit</span><span data-path-to-node="9,6">.</span></p> <p id="p-rc_15afc26ca3fee66b-416" data-path-to-node="10"><span data-path-to-node="10,0">For this role, the estimated base salary range is between $218,000 -$256,000</span><span data-path-to-node="10,2">. The actual base salary will vary based on various fa<span class="citation-7605 citation-end-7605">ctors, including market and individual qualifications objectively assessed during the interview process</span></span><span data-path-to-node="10,4"><span class="citation-7604 citation-end-7604">. The listed range above is a guideline, and the base salary range for this role may be modified</span></span><span data-path-to-node="10,6">.</span></p> <p id="p-rc_15afc26ca3fee66b-417" data-path-to-node="11"><span data-path-to-node="11,0">In addition to base salary, your compensation package may inc<span class="citation-7603 citation-end-7603">lude additional components such as equity, sales incentive pay (for most sales roles), and benefits</span></span><span data-path-to-node="11,2"><span class="citation-7602 citation-end-7602">. If you're interviewing for this role, speak with your recruiter to learn more about the total com</span>pensation and benefits for this role</span><span data-path-to-node="11,4">.</span></p> <p data-path-to-node="12">We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:</p> <ul data-path-to-node="13"> <li> <p id="p-rc_15afc26ca3fee66b-418" data-path-to-node="13,0,0"><span data-path-to-node="13,0,0,0">Mental health, wellness &amp; fitness benefits</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-419" data-path-to-node="13,1,0"><span data-path-to-node="13,1,0,0">Career coaching &amp; support</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-420" data-path-to-node="13,2,0"><span data-path-to-node="13,2,0,0">Inclusive family building benefits</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-421" data-path-to-node="13,3,0"><span data-path-to-node="13,3,0,0">Long-term savings or retirement plans</span></p> </li> <li> <p id="p-rc_15afc26ca3fee66b-422" data-path-to-node="13,4,0"><span data-path-to-node="13,4,0,0">In-office culinary options to cater to your dietary preferences</span></p> </li> </ul> <p id="p-rc_15afc26ca3fee66b-423" data-path-to-node="14"><span data-path-to-node="14,0">These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations</span><span data-path-to-node="14,2">. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role</span><span data-path-to-node="14,4">.<br><br><br>#LI-Hybrid</span></p><div class="content-conclusion"><p><strong>About us</strong></p> <p data-pm-slice="1 1 []">Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.</p> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock" style="text-align: left;"><em>We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.</em></div> <p data-pm-slice="1 1 []"><strong><a class="LinkThemeablePresentation LinkPrimaryPresentation LinkPrimaryPresentation--sentimentSelected PrimaryLink HighlightSol HighlightSol--core HighlightSol--buildingBlock" href="https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db" target="_blank">Join Asana’s Talent Network</a></strong>&nbsp;to stay up to date on job opportunities and life at Asana.</p></div>